Brad Callen's Search Engine Optimization and Beyond!

7 Days To Complete Search Engine Domination - Day 6

Let’s analyze the #1 ranked website on Google for the search term, ‘diet information’. I’m going to step you through 1 of the many ways you can use SEO Elite to analyze and figure out exactly why ANY website is outranking you.

I think you’ll be quite surprised by all of the things SEO Elite will show you. So, let’s begin…

First we need to go to Google and enter the search term ‘diet information’. You’ll see that the number one ranked website is www.chasefreedom.com.

Next, we need to open up SEO Elite.

• Select radio button 1 - Analyze backlinks using a specific search engine.
• Enter www.chasefreedom.com into the domain to analyze textbox.
• Select all of the search engines by checking the checkboxes.
• Click ok.

SEO Elite will then begin to process. Once it’s finished, we can click over to the report view tab as shown below.

Report View

The report view will show us an enormous amount of important information we’ll need to know to outrank this website.

First let’s look at the Anchor Text column.

As I’ve already taught you, anchor text plays a very important roll in ranking well in Google.

Review: Anchor text is the actual text located within the link linking to www.chasefreedom.com.

For example, in the text: diet information is helpful. “diet information” is the anchor text.

You’ll notice that www.chasefreedom.com has hundreds of backlinks that contain the words “diet information” somewhere within their anchor text above. This is a BIG plus for them.

Now, let’s look at the IP Address summary frame.

Google favors websites that have many links located on different IP Addresses. You can see that chasefreedom.com has MANY links from MANY different IP Addresses (websites).

If you think about it, it makes sense that Google gives priority to websites that have links on many IP Addresses rather than many links all on the same IP Address. This helps eliminate the possibility of people controlling the search engines.

If Google didn’t look at IP Addresses, I could simply create 1 website with thousands of pages and link to another 1 of my websites from all pages. I would then have thousands of links pointing to my website and a #1 ranking…

Unfortunately, Google’s smarter than that and you can’t do it.

Anyway, back to the IP Addresses. As we scroll over, click the “IP Address” column heading to sort the column, we’ll notice that www.chasefreedom.com also has many links from different IP Addresses. That’s also a BIG plus for them.

Next, we’ll look at the column titled Page Rank.

If we click the Page Rank column heading, it will sort the column for us. You can immediately see that www.chasefreedom.com has several Page Rank 5 websites linking to them, along with many Page Rank 4 websites as well.

This is very good, in that it will raise www.chasefreedom.com’s Page Rank and ultimately their ranking.

Analysis View

Next we’ll take a look at the Analysis View tab.

If we click on the column heading titled “Anchor Text”, it will sort the column in descending order. You can see that the 2 words “diet” and “information” are 2 of the words that appear the most times in www.chasefreedom.com’s backlink anchor text.

391 of the total backlinks pointing to www.chasefreedom.com contain the word “diet” and
288 of the backlinks contain the word “information”. Also listed is the percentage of times these words are found in the backlinks containing each of these words.

The more links you can get to point to your website, containing your main keyword in the anchor text, the higher you’ll rank for those terms.

As a side note, let’s go to Google real quick and enter the keyword phrase “diet reviews” because you can also see in the screenshot above, that the word “Reviews” is also found many times in their anchor text… When we go to Google and enter that search phrase, take a look who’s #1. See below:

This is just another way of showing you why www.chasefreedom.com is outranking their competitors.

SEO Elite is extremely powerful, in that you can immediately see why a website is ranked #1. You can go to Google and enter other phrases you see in the top of the list, from the screenshot above, like “diet weight loss reviews”, etc. Chasefreedom.com ranks #1 for that phrase as well.

Lastly, we’ll click the column heading titled “Title” to sort it in descending order.
You can see that the word “diet” is still the top word, at 37.4% and “information” is still
towards the top at 10.1%. The “Title” column shows you the number and percentage of times that the keyword is found in the “TITLE” of the page linking to chasefreedom.com. That’s also a very important factor for ranking websites, as you can clearly see from below.

These are just a few of the things that we now know about www.chasefreedom.com by using only 1 of the 6 project types within SEO Elite. VERY cool stuff!

In the next lesson I’ll be showing you…

“EXACTLY what YOU will need to do to outrank them with this newly
acquired information!”

All the best,

Brad Callen
Professional SEO
SEO Elite: SEO Software