"Brad, Good news... remember I told you that I was ranked 379 for 'herbalife products' on friday, it is now #8. Also, I jumped 9000 slots for the term herbalife. from #9900 to #20 for herbalife."
-- Jon Muranko

"It took less than two minutes to find out that several of my reciprocal link partners were no longer linking to me... And that was only one of the features I've played around with! Plus, knowing the Page Rank, anchor text AND number of outbound links is simply invaluable! Your SEO Software is extremely helpful and easy to use. Great job Brad!"
-- Jeff Alderson

"Basically, anyone who exchanges links needs your SEO software. Thanks :-)"
-- Sean Burns

"Anyone interested in getting their sites to the top of the search engines will need this tool, period."
-- Sean McPheat

"Running a business is a lot of work, and trying to keep track of links is not something I want to be worrying about. Thanks so much for providing such a valuable tool."
-- Amy Mine

"There are a lot of tools available for managing and checking links, but SEO Elite fills a great niche. It has a very simple interface, it's very fast, and it has proven quite useful in researching our competition."
-- Dan Thies

"Simple concept, slick intuitive execution, valuable product. I am going to be using this tool a lot!"
-- Andrew Williams

"I've been using SEO Elite for almost a month now and it is nice to find a product that actually feels like its worth more than I paid for it. I've got broadband and it's pretty unbelievable how quickly it checks my entire link directory. Thanks for simplifying things Brad!"
-- Robin Sallay

THE WEB ADHESIVE, RECIPROCAL LINKS

In web related works the term Reciprocal links have a significant importance. Their role cannot be eliminated and thus their knowledge is also of equal importance. Basically, Reciprocal links form an imperative ingredient of any website promotion endeavor. Truly the Web is also equally useful as the totting up of its links, since without links it is just an incongruent assortment of pages. These so called Links are the adhesives at the rear the Web. In order to ensure that a particular page has the visibility it is worthy of, other sites are required to point to it. This is the process of exchanging reciprocal links. Thus coming round to a formal definition, one can state that a reciprocal link is a text and or banner link to a site that, somewhere in its pages, carries a similar text or banner link to the particular site.

Looking into the matter it can also be said that a reciprocal link is like an obligation. As if the site at the other end of the link feels that this site is important enough to link to, and the other one feels that this site is important enough that it is willing to let visitors leave the site via this link. This is just a comparison for the sake of better understanding of the entire operations and process of the reciprocal links. The process of exchanging reciprocal links is for all intents and purposes a simple one, but there are various looms that can be taken in searching out and requesting links, as well as drawbacks that are required be neglected and avoided. However it is required to be understood that reciprocal links are not an easy way to bring more traffic

Many different methods exist in order to present reciprocal links. The can be authorized as reciprocal links and delegated to specific areas of a web site. They can be included as links to valuable resources inside some contents. The can exist as separate reciprocal links or bumped together too! Truly a reciprocal link involves an element of trust. Every such web site must trust that the other site would maintain the link on their site, and not lay to rest it under other information or delete it during a site upgrade.

What else can be said about reciprocal links, but that it is a fantastic process and can do real wonder if honestly and integrity are mixed in the total feel of the establishment. The rest is Magic!