Recently I have been inundated
with requests and queries on how to make an alternative income
online using the now wildly popular Google Adsense.
As a result I have been in
contact with an SEO Elite customer recently, lets refer to them
as Spike (not their actual name but for reference
purposes) and I have to admit that even I was a little shocked
at the ease and duplicability of the system Spike had in place.
This
lesson will outline what path they have taken and EXACTLY how
they did it. You might wish to have a pen and paper ready
as you will no doubt gain some helpful tips from this one.
Adsense
Mini-Sites and Content sites, What are they?
I
wont bore you too much here with the basics as I know you are
itching to get into the meaty content. Adsense Mini-Sites
or also referred to as Content sites are basically websites
designed solely around making an income from Google Adsense
by driving traffic to these websites which in turn, if built
correctly will result in a pretty respectful income.
These
type of sites are taking off in the search engine and usually
will have quite a bit of original content aimed at being highly
themed to the topic of the website. Adsense Mini-Sites
are not to be confused with many of the "scraper"
sites around which are just rubbish and will have your
site banned and booted by Google faster then you can say "how
much did I earn in Adsense today".
The
purpose of an Adsense Mini-Sites as mentioned above is to create
content rich WebPages that are highly geared towards a specific
search term (to help improve search engine ranking's), attractive
to the visitor and providing you with another income stream.
Below
I will guide you through the steps taken to create your own
profitable Google Adsense Mini-Site.
Saving your time and money...
As
with everything there are many ways to go about completing the
same objective, this is still the same here BUT the difference
here is that the guessing game has been taken out of the equation,
allowing you to focus on building your Google Adsense empire.
The
guide which will be detailed below takes you through one of
the most effective way's of making money from Adsense due to
the fact that these sites are built to last, not just a useless
spammy site that will diminish with time.
An
Income that continues to climb and mature
In
fact to outline how powerful this method is not only will your
Mini-Sites be earning you an income possibly within the first
month but that income will increase as each month passes for
quite a while.
Maintenance
We
all know how dull website maintenance can be, even I dread doing
it from time to time, guess what? You guessed it
Adsense Mini-Sites are built for ease of use, ease of maintenance
and easy to upgrade.
Cost
Effective
Mini-Sites
are very cheap to produce in terms of initial outlay and continued
costs. If you are starting from scratch with nothing then
it is possible to set up your first site for under $200 and
that includes everything. Once you have your hosting up
and running you can usually add new domain names under the same
account and it will cost you even less.
Spike,
the SEO Elite customer I was talking to earlier mentioned that
he can now have a Google Adsense Mini-Site up and running for
under $50.
Time
Effective
Your
first Google Adsense Mini-Site will probably take you a little
longer then usual as it may be completely new to you but once
you have completed a couple you will be able to build a complete
site in less then 3 days if you want to. Spike personally
has 3 Adsense site right now that he is working on and has another
3 in the drafting stages, and this was referred to as "taking
it slowly".
Your Action Guide To Adsense Profits - Taking You Step By
Step.
Now
we are up to the juicy stuff. I am going to take you through
a very duplicable guide of only 5 steps which will have you
pumping out Adsense earning mini-sites in no time.
So
what exactly are these 5 steps?
-
Topic
/ Theme Selection
-
Profitability
and Keyword Research
-
Website
Design
-
Content
Creation - Monetisation with Google Adwords
-
Article
Distribution
Now
that we have the steps lets break them down into practical examples
with all the hints and tips that you can use to build an Adsense
Mini-Site in minimum time
| Topic / Theme Selection - What will your website
be about? |
There
are so many ways to brainstorm and come up with hundreds of
topics or themes for a website, for your first Mini-Site it
is better to do it on something you are familiar with and enjoy
doing. Start off by writing down what you are interested
in or hobbies you may participate in. I am sure you could
list at least 10 different topics.
Lets
say one of your topics was Ties (as in neckties)
You
would then brainstorm on this topic but we will go into this
further in the next section with Keyword research.
Another
way to come up with a list of topics is to look around the desk
you are currently sitting at. What do you have in front
of you?
Drinking
glasses
Coke
Hair Brush
Pens
CD's
In
the room I am currently in?
Picture
Frames
Ceiling Patterns
Wooden Flooring
The
list goes on and on.
When
looking for hot emerging topics the following recent most searched
for keyphrases can be used to try and determine a niche or profitable
market. Allot of the topics will be over populated and
not worth focusing on but you can find some real gem's in there
with relative ease
| Profitability and Keyword Research - Expanding
your topic |
This
is all great but what if you have selected a topic that is either
too saturated or just doesn't receive enough traffic?
Well thats what this step is designed to do. Help weed
out the dud topics and increase the chances of you building
a profitable Mini-Site.
There
are many Keyword research tool around but the grand daddy of
all research tools is Wordtracker, with Wordtracker not only
can you expand your topic into hundreds of possible extra keywords
but it will also give you a competition analysis that can greatly
help you determine the profitability of a website. Wordtracker
provide a solution that has yet to be beaten but it also has
a subscription fee.
You
can view their website at http://www.wordtracker.com.
Wordtracker
also have a free trial if you want to try them out.
Alternatively you can also do this using some
of the free tools that are around, the best free tool that I
have found so far is http://www.123promotion.co.uk/ppc/index.php.
Not only do they provide the results of both the free
version of Wordtracker and overture. Also you can see
how many people are competing for each keyword in Google and
a whole host of other details.
What you are aiming to do in this stage is firstly
build a list of at least 20 different keyword phrases that are
relevant to your topic, preferably more. Then you want
to perform a competition search using either the free tool above
or Wordtracker, if you have your own tool and it does a similar
job then feel free to use that as well.
For basic Mini-Sites that won't require that
much effort you would want to have a competition base of under
100,000 people. Preferably around 60,000. This
will give you the opportunity to rank well in the search engines
for that keyword phrase with minimal effort.
By using the free tool above I have been able
to identify 10 keywords based around neckties that would be
suitable for building content pages all of them with competition
of less then 80,000 in Google. This was in the space of
about 5 minutes worth of work.
As far as profitability goes you really will
not know how profitable a site may be until you build it and
get it out there. Spike has mentioned something very similar
and has had sites that he though would do poorly bring in $10
and $15 per day in Google Adsense. The idea is that you
build a site, set it up and move on to your next one.
Now if you can build just 5 sites that average
around $10 per day then you are earning a nice $1500 in extra
income per month with no or very little further effort.
What if you built 10 sites? or 15? or even 20?
The passive income possibilities are very exciting to say the
least.
|
Website Design and Layout
|
When
designing your website for the purpose of Adsense Mini-Sites
the idea is to have a simple site that display's the content
in a neat manner whilst also drawing as much attention to the
Google Adwords as possible.
I
will not go into actual website creation here as that is beyond
the realm of what we are targeting in this lesson
A
great place to find free clean website templates is OSWD. Spike uses these open
source templates in allot of his Adsense Mini-Sites due to the
fact that they are free, most of them are in a very clean layout,
they all come with source files so they can be modified to YOUR
needs and they make for fast Adsense Mini-Site creation.
You
can get to their free website selections at http://www.oswd.org/browse.php
There
are many other template sites around but the above one seems
to stand out at being the best among free templates. Alternatively
you can also pay for what they call a "premium" template
which are usually of a higher standard but these are not always
better for the purpose that we need them.
Once
you have your website template set-up and ready to go there
are some basic SEO tips that will help you make the most out
of each page you build. Most of these tips you may have
seen in previous lessons but I will outline them here again.
When
building your new content pages name your page names after the
specific keyword phrase you are targeting.
Example:
Mens Neckties becomes mens-neckties.html
This
simple step can make a very big difference in helping you rank
well for certain phrases.
-
Ensure
you also add the keyword phrase in <h1> </h1>
tags at the beginning of your content page.
-
Create
proper title tags for EVERY page using the targeted keyphrases
-
Create
proper meta keywords and meta descriptions using targeted
keyphrases
When
linking to your Content pages whether that be from your main
page or any other page it is best to use a text link and include
your targeted keyphrases. Otherwise you are wasting potential
SEO benefits of internal linking.
Effective
Google Adword placement and Style
When
inserting your Google Adsense code there are certain area's
on your page that are proven to grab the visitor's attention
much better then other areas.
One
of these area's and the area that I myself and Spike use most
often is the top left hand side at the beginning of your content
creation. You can see that particular layout at the top
of this page. Google bought out their own heatmap which confirms
this positioning of Adsense as being one of the best.
This can be viewed at at Google
Adsense Heatmap
Some
basic Adsense Tips that can improve your CTR by up to 15% sometimes
20% are.
-
Where
possible use only one Adsense block per page. This
improves the amount each click will provide you
-
Try
to use the "Large Rectangle 336x280" option.
Helps improve your CTR
-
Do
not use border's around your Adsense
-
Make
the text and heading color of Adsense ads the same
as your content color
-
ALWAYS
leave the URL link at the bottom of each ad in blue.
This is shown to increase CTR (click through ratio) as this
is the standard color of all links on the Internet
By
implementing just these few tips above Spike was able to improve
his CTR on one of his older sites by a massive 18%!
|
Content
Creation - Building your keyword rich pages
|
Well
now is probably the hardest part of the entire process.
Actually creating the content.
The
main objective will be to create content for each keyphrase
you have selected and have it as a completely separate page
on your Mini-Site. Each page should be between 400 and
700 words.
When
creating the content you would want to follow the basic SEO
principles mentioned in the website layout section as well as
naturally trying to include the keyword phrase through out the
text.
If
you were for example creating a page on Necktie Storage, you
may want to write about the different types of necktie storage
available, which ones a better, the benefits of storing your
necktie's, how to prevent moth damage with necktie storage etc
etc.
The
key is to try and create quality content that the visitor will
actually be interested in reading. Create content for
the reader, not for the Adsense income. I know this may
sound strange but if you create the pages for your reader, then
the Adsense income will naturally come.
One
of Spike's secret method's is to use an article writing company
or service. This can drastically decrease the time you
are spending on one website and allow you to increase your productivity
and as a result income.
Two
of the better article writing services are
