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Before
I begin, I'd like to tell you the reason I chose "this"
specific topic to teach you. I came across a powerful story that
I'm going to share with you at the end of this lesson. This story
really opened my eyes to what is possible on the web and what
all of you should incorporate into your search engine optimization
strategy. It's a no brainer and anyone serious about search engine
optimization would be a fool not to use what I'm about to teach
you. Now, to the topic at hand...
If it isn't enough to rank #1 in
Google in less than 28 days, I'm going to teach you how
you can actually rank better than #1 in both Google AND
Yahoo, overnight!
Yeah, I can hear you now...
That's impossible. What a ridiculously
hypish statement. Brad's completely out of his mind. While #3
might be true :-) you truly can rank above the #1 position in
Google and Yahoo in less than 24 hours!
| Take
a look at the screenshot below to see what I'm referring to. |
How do those sites get listed in
those locations? I mean, you can see the top website was created
less than 20 hours ago!
Let me tell you
about a little known strategy for:
- Getting MASSIVE amounts
of backlinks in a short amount of time
- Gaining INCREDIBLE exposure
to your website in under 24 hours
- Positioning yourself as an
expert authority in your market
- All for FREE!
The technique is called writing
Press Releases. Press Releases have been around for a very
long time.
They're more popular and effective in the offline world... But
are extremely powerful in the online world as
well, although MUCH less known.
I seriously suggest you learn how
to write effective Press Releases before people finally catch
on and it loses its power.
| So,
what's a Press Release anyway? |
Note:
The definition of a Press Release is quite simple. It is an announcement
of an event, performance, or
other "newsworthy" topic that is issued to the press.
So how in the world are we supposed
to write some "newsworthy" article and issue it to "the
press"? I mean, what is "the press" anyway? That's
not important for now... Just focus on writing an article that
you think people, in general, would want to know about...
| Structuring
your Press Release |
Let me show you how to properly structure
your Press Release. In order for "the press" to possibly
pick up
your article, you'll need to structure your Press Release in the
proper format. Many people have great topics
for their PR, but because their format is not correct, "the
press" simply ignores what they've written.
If you're going to take the time
to write an article(PR) then you should make sure you've written
it using the
correct format. Below you'll find a sample template of how to
properly write a Press Release to ensure that
"the press" will at least read your article(PR).
Press Release
Format
|
Headline
Is in Title Case and Short, Ideally Not More Than 170
Characters; This Headline Is 138 Characters Long and Does
Not Take a Period
While
the headline uses title case, capitalizing every word
except for prepositions and articles of three words or
less, the summary paragraph is a little longer synopsis
in regular sentence form. It doesn’t merely repeat
the lead. It just tells the story in a different way.
City,
State (PRWEB) Month 1, 2005 -- The lead sentence contains
the most important information in 25 words or less. Grab
your reader’s attention here. And don’t assume
that your reader has read your headline or summary paragraph;
the lead should stand on its own.
A
news release, like a news story, keeps sentences and paragraphs
short, about three or four lines per paragraph. The first
couple of paragraphs should cover the who, what, when,
where, why and how questions.
The
rest of the news release expounds on the information provided
in the lead paragraph. It includes quotes from key staff,
customers or subject matter experts. It contains more
details about the news you have to tell, which can be
about something unique or controversial or about a prominent
person, place or thing.
“The
final paragraph of a traditional news release contains
the least newsworthy material,” said Mario Bonilla,
customer service representative for PR Web™. “But
for an online release, it’s typical to restate and
summarize the key points with a paragraph like the next
one.”
For
additional information on the news that is the subject
of this release (or for a sample, copy or demo), contact
Mary Smith or visit www.prweb.com.
You can also include details on product availability,
trademark acknowledgment, etc. here.
About
XYZ Company:
Include
a short corporate backgrounder about the company or the
person who is newsworthy before you list the contact person’s
name and phone number. Do not include an e-mail address
in the body of the release. Your e-mail address goes only
in the "Contact e-mail" box when you first upload
your press release.
Contact:
Mary
Smith, director of public relations
XYZ Company
555-555-5555
http://www.YourWebAddress.com
Include
safe harbor statement (if applicable).
###
|
Once you know the proper format,
you'll need to be sure you keep the following in mind while writing
your
article(PR).
- Is your news "newsworthy"?
The purpose of a press release is to inform the world of your
news item. Do not use your press release to try and make a sale.
A good press release answers all of the "W" questions
(who, what, where, when and why), providing the media with useful
information about your organization, product, service or event.
If you read your press release and it reads like an advertisement,
rewrite it.
- Start strong. Your headline
and first paragraph should tell the story. The rest of your
press release should provide the detail. You have a matter of
seconds to grab your reader's attention. Do not blow it with
a weak opening.
- Stick to the facts. Tell
the truth. Avoid fluff, embellishments and exaggerations. If
you feel that your press release contains embellishments perhaps
it would be a good idea to set your press release aside until
you have more exciting news to share. Journalists are naturally
skeptical. If your story sounds too good to be true, you are
probably hurting your own credibility. Even if it is true, you
may want to tone it down a bit.
- Pick an angle. Try to make
your press release timely. Tie your news to current events or
social issues
if possible. Make sure that your story has a good hook
- Use active, not passive, voice.
Verbs in the active voice bring your press release to life.
Rather than writing "entered into a partnership" use
"partnered" instead. Do not be afraid to use strong
verbs as well. For example, "The committee exhibited severe
hostility over the incident." reads better if changed to
"The committee was enraged over the incident." Writing
in this manner helps guarantee that your press release will
be read.
- Economics of words. Use
only enough words to tell your story. Avoid using unnecessary
adjectives, flowery language, or redundant expressions such
as "added bonus" or "first time ever". If
you can tell your story with fewer words, do it. Wordiness distracts
from your story. Keep it concise. Make each word count.
- Avoid the hype. The exclamation
point (!) is your enemy. There is no better way to destroy your
credibility than to include a bunch of hype. If you must use
an exclamation point, use one. Never do this!!!!!!!!!!!!!
© prweb.com
2 days ago I came across an amazing
story about a guy that moved to the top of Google and Yahoo, above
the #1 position... in less than 24 hours, with very little
work involved. Not only that, but the keyword he was
ranking for, was THE most searched keyword phrase in the
world!
Talk about some serious traffic that
would bring your website...
So
what was this keyword phrase?
George Bush! Yes, that's right,
within 24 hours, this guy moved to the top of Yahoo and Google
for the
keyword "George Bush"... AND this was during
the United States elections!
What did he write about? Well, during
the elections, www.georgewbush.com
was using a form of search
engine optimization called "cloaking". Cloaking enabled
their website to ONLY be viewable by those people
living in the United States.
Problem: The problem was that
any American that was studying abroad or simply living oversees
would not be able to view George Bush's website. This could pose
a VERY big problem. So, what did this guy do? Well, he
created a website:
www.GeorgeDeCloaked.com
This website was an exact replica
of the real George Bush website (www.georgewbush.com),
only it was
accessible to everyone, including those living outside of the
United States.
It was now time for him to advertise
this website to let people know what problem he had solved. What
better
way than to write a Press Release?
The actual press release can be
read at:
http://www.emediawire.com/releases/2004/10/emw172880.htm or
you can view it below:
| George Bush DeCloaked
George Bush employs search
engine cloaking technique to ban the world London, England
(PRWEB) October 29, 2004 -- With the US Presidential elections
talking place next week, George Bush re launched his web
site but took the decision to alienate the world, using
search engine Spam techniques.
Any visitors not from the
US are banned from his website. This has been accomplished
using cloaking technology, commonly used by spammers trying
to manipulate the search engines. In the interests of
democracy, StrangeLogic.com, A search engine technology
company has made the content available for everyone to
view.
Jason Duke, Managing Director
of Strange Logic said, “American politics has a
huge effect on the world at large and I felt it was only
right and proper that citizens of the globe were able
to view George’s website. Thankfully, as a Search
Engine technology company we are accustomed to such crude
cloaking techniques and have developed methodologies to
ensure quality for our client base.
These same methods have been
used so the world can see the incumbent president’s
website.” The site is available at
http://www.GeorgeDeCloaked.com and http://www.georgewbush.org.uk/
About Strange Logic: Strange Logic is a leading Search
Engine technology company specialising in increasing their
client’s financial bottom line through understanding
search engine algorithms.
For more information contact:
Media Department
StrangeLogic.com Limited
Tel UK: +44 20 8598 2280
Email: jason AT strangelogic.com
|
You can see that his Press Release
was written in a way to not only solve a problem, but also to
advertise his services! It didn't sound "hypie" and
doesn't seem like an advertisement in any way. He follows all
of the Press Release Power Tips I mentioned above...
What came out of this Press Release
that took him less than 30 minutes of work to write and distribute?
- A greater than #1 listing in
Google AND Yahoo!
- It also got onto the first page
in Google and Yahoo news websites.
(They are the #1 and #2 most visited news resources out there
(beating CNN, The BBC and others) receiving obscene traffic
every minute of every day. When you searched for “George
Bush” at either Yahoo or Google the press release was
there at #5. When you searched for “George Bush Website”
it jumped to #1.
- The interest that the story
generated led to many phone calls from journalists, some from
politicians and some from prospective partners.
- The business that has been agreed
through just one of those phone calls is worth £84,000 per year
for the next 2 years. That is about $300,000 from 30 minutes
of work.
- Radio Interviews and various
print media that called cannot be measured yet, but at the very
least it should increase brand awareness.
- Links from the approximately 30,000
pages (including multiple PR7 inbounds and 2 PR8s) . This alonge
would give you a #1 ranking for just about any keyword!
What's the moral of the story?
| Write
Press Releases, Write
Press Releases, Write
Press Releases! |
Now, the advanced strategies that
this guy(Jason) used, I couldn't even begin to go into here. These
strategies are what actually seperated his Press Release from
the thousands of others that may have written about the exact
same topic.
The good news is this...
I've spent the past few months writing
an eBook
on the exact strategies that Jason used to get his website
to the top of Google and Yahoo within 24 hours. Plus, I go into
even more advanced techniques that not even Jason used in his
George Bush Press Release.
I've just released the course
and will be doing some serious price testing. Right now it's at
the lowest price I'm going to go. Less than 20 bucks...
Over the next
few weeks I'll be testing different price points, all the way
up to $147. Just to give you a heads up since you're a "loyal
subscriber" ;-) I'm keeping it at $19.9 for a few days, so
if you're interested, grab a copy quickly. You can learn more
about the eBook here:
=> http://www.pressreleasefire.com
By taking advantage of creating Press
Releases now, you'll be leaps and bounds ahead of your competition
and it'll be yet another thing that you can use to outrank and
outdo them... Jump on it before your competitors do!
Until next time, happy optimizing!
SEO Power
Strategies - Day 8 will be coming shortly so stay tuned!
Brad Callen
Professional SEO
SEO Elite: SEO Software
Get
Your Free Copy of 7 Days To Massive Website Traffic!
by Optimization Expert, Brad Callen |
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