you follow the seo forums, you'll notice that an old search engine
marketing strategy is now suddenly everyone's “seo strategy” of
I'm talking about article marketing .
In the SEO
Elite newsletter I've often mentioned the benefits of article
marketing, but with Google's recent updates to its ranking algorithms,
the topic merits a fresh look. With everyone even remotely interested
in achieving decent search engine rankings turning to article
marketing, it is critical for your website's success that you
fully understand what traditional article marketing
is about and how you can benefit from it. Note that as search
engines become smarter with reciprocal links, article marketing
- especially the sort of marketing that guarantees good results
- will require some expert knowledge.
In the rest
of this lesson, I'll show you:
- How traditional
article marketing works
- Why it
will not work in the long run and
- The right
way to do article marketing
I have a surprise for you at the end of this issue (but wait,
read the lesson first, what you'll learn here is priceless).
article marketing works something like this:
(or pay someone to write it) a 600-word article, take out a list
of 100-200 article directories, and submit your article to all
of them (or you could hire someone to do that as well). In a week
or so, your article is accepted and published by the article directories,
not to mention thousands of websites who pick up articles from
a week or two of submitting the article, search engines pick it
up and suddenly see hundreds, if not thousands, of new
links to your site. Even if these are low-quality links
in some cases (there are very few highly reputed article directories,
and most of them are not themed), your rankings benefits thanks
to the sheer number of links you've built.
Over a period
of time, after several article submissions, you notice an improvement
in your search engine rankings at the next algorithm
update. Yes, those links have made all the difference, and now
your site is starting to get higher search engine placement.
Problem with Article Marketing
By the looks
of it, article marketing has everything search engines ask for
– quality content, contextual links and even one-way links (as
opposed to reciprocal links, which are less valuable).
draw a parallel, just blindly submitting articles to hundreds
of directories is like shooting in the dark - you're essentially
banking on getting tons of non-themed links in the hope that they
will be enough to improve your rankings (you may get lucky now
and then and have some big website in your niche pick up your
article and run it).
The reason I say that many of these article links are non-themed
is because the search engines not only look at the page your link
is located on, BUT also look at the "website" your link
is located on. All of these article directories are probably not
related to your website in theme.
If you are
serious about your rankings, you'll have to get your hands dirty
and chase down the right links yourself (only at the beginning
of course - as your site's popularity increases, your articles
will generate their own links and you will get requests from other
websites requesting your permission to reprint your articles).
The case for
adopting a personal approach to article marketing becomes
air-tight if you consider the following:
engines are clamping down harder on duplicate content
, using the “date of discovery” (when the
SE spider first finds the content) and other factors to find
out which article is original and which are “copies”.
engines are getting better at evaluating “ themed
” links – links from industry-related websites,
with a greater emphasis on niche sites dealing with one or two
themes rather than general purpose sites dealing with a large
set of themes (like article directories).
engines already consider anchor text as vulnerable
to spam, so if hundreds of links pointing to your site suddenly
pop up (with the EXACT same anchor text), this would be a “red-flag”
In other words,
while article submissions are excellent tools for gaining traffic
and rankings, search engines are catching up to the fact that
spammers may use "blind" submissions in order to artificially
boost their link popularity, and are looking to implement filters
that can catch spammers. This will not happen immediately and
maybe not even in the next year, but as the search engine wars
(between Google, Yahoo and the rest) heat up, search engines will
get stricter in terms of what they allow to rank highly in their
when I say search engines, I'm really talking about Google (which
current serves 40-50 percent of all search engine traffic). However,
as article spam increases, the other search engines are bound
to implement changes that will catch it as well.
If you want
maximum results for your article marketing, you would be best
served by adopting the following tactics:
the top article directories and go for a few quality links instead
of hundreds of low-quality links. In other words, hit the top
article directories (I've listed a few later on in this lesson)
and devote the rest of your time on the next couple of steps.
- Find themed
article directories / content sites that are related to the
niche that your article addresses. For example, if you write
about CSS, you would be looking for directories and websites
that accept content on website development and more directly,
- Use articles
as link building tools - find high-ranking sites related to
yours and instead of simply asking for links, pitch your article
to them as an offer to their readers. If your article is engaging,
fresh and unique, most websites will gladly publish it on their
websites (or at least give you a reference link), leading to
increased traffic as well as link popularity.
a few more things that you can do to make sure you came out ahead
of the search engines' spam filters:
Duplicate Content Penalties
shouldn't publish articles that you submit on your own website
– this "may" help you avoid the duplicate content penalty
a bit. On the other hand, this does not address the concern that
carbon copies of your article will suddenly pop up in hundreds
of places on the Internet. To deal with this, you can use one
or more of the following techniques:
- Post the
article on your website, and wait for it to be indexed by the
major search engines before you submit it
to the article directories.
- Post the
full article on your website and submit “ half ”
of it to the article directories (works best if you have a 1000
- Have your
writer create a second, different version
of the article. Then, you can submit that version to the directories
while keeping the original on your site.
just putting links to your main site page, link to a few inner
pages of your site from within the article text. Of course, the
inner pages must be relevant to the article topic. This will help
spread the link popularity you receive throughout the site. Deep
links are one of the ways search engines use to evaluate the value
articles for different purposes. For example, you could have one
article promoting your main website, another promoting your new
book (and linking to the order page), and yet another article
linking to your newsletter signup page. The key is to remember
that articles also mean traffic, and along with deep links, getting
traffic to the key money-making areas of your site is very important.
Quality Article Sites
very few article directories (like Ezine
Articles ) that have a stellar reputation within the search
engines. Directories like Go
Articles and ISnare
are popular precisely because they themselves have managed to
rank highly within the search engines.
The top ranked
directories will not only get you the most link wealth but also
the most traffic. However, don't be satisfied with just hitting
the general purpose article sites – make sure that you find sites
within your niche that accept articles exclusively to the topic
– if you can get links from within your own topical link neighbourhood,
they will be worth much more than the links you get from the big
for the surprise I mentioned earlier.
I'll be launching a new service that will allow you to crank out
QUALITY Adsense style websites in only a few minutes. There are
2 major hindrances for Adsense website publishers. They are:
of unique, quality content.
- Lack of
links to get the pages indexed quickly.
of unique, quality content
adsense publishers do is visit article directories such as those
mentioned above. They then grab 20-30 articles related to their
website topic. They add the articles to their site and hope to
see the search engine traffic pour in. Does it? 99.9% of the time
is because you're serving up duplicate content that the Search
Engines already know about.
So, how can
you get around this? Easy... Create your own unique content based
on the keywords you're targeting. Up until now, this could be
an extremely time intensive process. Can you imagine writing 30,
550+ word articles? Sheesh, I don't even want to think about that.
You can figure it would take you about 60 minutes to write 1 "quality"
article. If you were to write 30 articles, that's 30 hours of
work! Almost an entire week's work... Makes me sick just thinking
about that :-)
you're anything like me and many other internet marketers, we
know the key to massive success is paying others to do thing you
don't want to do yourself, in order to free up your time (which
is the most important asset you have) to promote your website.
This is where
my new service comes in. We will write ALL of the articles for
you, for an insanely cheap amount per article. Because my staff
is so large, we're able to do this so cheaply, which benefits
everyone :-) Plus, everything is organized into your very own
administration panel where you simply enter whatever topics you
want us to write about. Click "submit" and BAM, we're
immediately writing your article and will have it to you within
24 hours. The sky's really the limit.
won't give you a URL for the site just yet, but look for an email
in the coming weeks. You're going to love what you see.
of links to get the pages indexed quickly
This is another
very common problem, but can be solved extremely easily. In order
to get your pages indexed, you simply need links. The more links
pointing to your website, the faster you will get indexed, period.
How can you
get easy, fast links to your site? Go to LinkMetro.com
and either sign up for a free
account and manually exchange links with over 20,000 other
websites listed in very tightly themed categories OR upgrade to
membership where you can get links even quicker and easier.
decide. Go to LinkMetro.com
and start getting links and I can guarantee that your pages will
get indexed MUCH quicker than had you not done so.
wraps up this lesson on the importance of article marketing. I
hope that this lesson has taught you some new strategies for using
articles as effective marketing tools for your online business
and I will speak with you soon!
All the best,
Your Free Copy of 7 Days To Massive Website Traffic!
by Optimization Expert, Brad Callen
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