Ok, so now we've selected our main 3 keywords:

Let's Optimize Our Webpage ...

The first thing we need to do is select a page Title for our website.

Add a Title

The page title should:

Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.

When creating your page title, it should not look like this:

It should not even look like this, which does contain our main keywords, but contains an unnecessary number of words:

Although that title isn't horrible and does contain all of your main keywords, you should do a couple of things to cut down on words used.

This would be a perfect title for your webpage:

Notice that I've:

Always Combine Your Keyword When Possible to cut down on the total number
of words that are in your title!

When Google looks at our title, it will see all 3 of our keywords only. Combining keywords to cut down on the total number of keywords displayed in the title is a great way to boost the strength of each individual keyword, which will have an immediate impact on your ranking.

Add <h1> header tags

Next we'll need to add 1 <h1> header tag and place our most important keyword there.

The <h1> header tag should be as far towards the top of the page as possible. When Google reads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page.

So, it's best to place your <h1> header tag on the top left hand or top/middle portion of your page. You can think of an <h1> header tag as a title for whatever content you have on your page.

For example, the <h1> header tag of this lesson would be:

"How changing 1 onpage optimization factor can boost your rankings by
over 350 positions!"

... and the html code would look like this:
<h1>"How changing 1 onpage optimization factor can boost your rankings by over 350 positions!"</h1>

Of course, I would have changed my lesson title to contain my main keyword if I was actually trying to optimize this page for Google. Also, if possible, it's ideal if you can include ONLY your main keyword within the h1 header tags. <h1>Weight Loss Story</h1> would be perfect.

Add <h2> header tags

Next, we'll need to create an <h2> header tag. This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the <h2> header tag. The <h2> tag should be placed somewhere towards the top half of your webpage.

A good <h2> header tag for our example would be:

After we've done this, we need to actually create the content for our webpage. When writing the content, try to evenly sprinkle your main keywords throughout the copy. Don't overdo it though.

Try to mention each keyword in a natural way as you are writing, but be sure to include at least one of the keywords per 1-2 paragraphs, depending on how large your page is.

Bolding, italicizing and underlining ...

Once we've finished writing the copy, we should go through and bold, underline, or italicize some of the keywords only 1 time each, maximum. Only do 1 per keyword or it will hurt you more than it helps. This isn't crucial to do, but it's good to maybe do this to a couple keywords...

Properly include <alt> image tags ...

Next, click on the very top image of your webpage (This is usually your website's header graphic) and include an <alt> image tag using the text "weight loss story header" if you're adding this alt text to your website header graphic. Click on 2 more graphics throughout your webpage and enter your other 2 keywords, plus an extra word like "graphic" or "image"... For example, we would use "weight loss picture graphic" and "safe weight loss image". This ensures that Google won't view this as spam.

For example, if we have an image on our webpage called: picture1.jpg
The code that would be used to insert the image would look something like this:

<img src="picture1.jpg" width="250" height="80" border="0">

Now, if we were to add an alt image tag called "Weight Loss Story Graphic", we'd simply do this:

<img src="picture1.jpg" width="250" height="80" border="0" alt="Weight Loss Story Graphic">

Force Google To Read Your Keywords First!

Now, remember I stated above that Google views your webpage from top left, to bottom right? Well, in general they do. But because most websites contain a left hand column which contains all of their navigation links...

Google WILL View all of the text in the left hand column Before The Body of the webpage

To show you what I mean, look at the image below to see the order of information that Google will view this webpage. because of the way the person has created the tables containing their content. I've added red lines so you can visually see the way the site was designed, has they not made the table borders invisible.

How can you get around this? I've come up with a neat little trick that will ensure that Google reads the actual body of your webpage before the left hand column containing your navigational links.

Here is what you need to do:
Rather than creating a table that looks like this: